云南旅游"二次创业"的市场分析和对策

本文通过对"十五"和2006年云南旅游市场发展的分析和研究,认为云南旅游市场已进入快速发展的成长期,并呈现出旅游客源市场多元化发展、旅游者消费水平不断攀高、旅游消费结构趋向合理、旅游目的地市场形成梯度、旅游市场形象更加鲜明等特点.针对云南旅游面临日趋激烈的市场竞争,云南在旅游"二次创业"发展中,必须立足自身发展的实际,抓住对内对外开放的有利时机,以旅游消费需求为导向,以培育旅游精品为重点,以旅游诚信建设为目标,以创新旅游促销为手段,以区域旅游合作为契机,以推进科技应用为动力,全面推进国际国内旅游市场的开发和拓展.

Market Analysis and Countermeasure for Starting a New Undertaking in Yunnan Tourism

Through review and analysis of Yunnan tourism markets in the Tenth-Five-Year Plan period and the year of 2006,the paper holds the view that this market has entered a growth period of rapid development with diversifying tourism-generating market,escalating tourists' consumption level, continuously rationalizing tourism consumption structure and forming lines of tourism destinations with gradient as it features,showing a brand new image. Facing fierce competition in markets, based on the practical situation, Yunnan tourism industry should take the favorable opportunity of opening up to the outside world and inside in a guideline to meet the market demand, focusing on fostering refined products with principle of integrity by means of innovation and promotion,utilizing the interregional tourism cooperation and science and technology as momentum to start a new undertaking in overall development of tourism at home and abroad.