| 最有价值客户的生命周期管理 |
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| 引用本文： | 万隆,王鹏. 最有价值客户的生命周期管理[J]. 物流技术, 2008, 27(7) |
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| 作者姓名： | 万隆 王鹏 |
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| 作者单位： | 北京交通大学,经济管理学院,北京,100044 |
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| 摘 要： | 从最有价值客户和客户关系生命周期两方面出发,阐述对最有价值客户的生命周期进行管理,从而实现提高最有价值客户生命周期管理的有效性。
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| 关 键 词： | 最有价值客户 客户关系生命周期 客户关系管理 |
Life Cycle Management of the Most Valuable Customer |
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| WAN Long,WANG Peng. Life Cycle Management of the Most Valuable Customer[J]. Logistics Technology, 2008, 27(7) |
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| Authors: | WAN Long WANG Peng |
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| Abstract: | The paper depicts on how to manage the life cycle of the most valuable customer from two aspects,i.e.the most valuable customer and the life cycle of customer relationship in order to improve the life cycle management of the most valuable customer. |
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| Keywords: | the most valuable customer life cycle of customer relationship customer rela-tionship management |
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