中外连锁商业之比较

中国连锁经营用20多年的时间走过了外国连锁业100多年的经历,并且成为中国商业经济的主要角色.发展连镇经营是中国经济体制的主要方向.文中主要是从中国连锁商业的现状出发,从连锁成本、自有品牌与外国连锁业进行比较还存在着很大的差距.文中就一些国内外比较典型的连锁企业的发展历程为例,指出了我国与外国连锁业存在的差距并提出了一些缩短这些差距的建议.

Chinese and foreign commercial chain Comparison

Chinese chain with more than 20 years of time gone through a chain of more than 100 years of foreign experience,and become China's trade and economy,the main role.The development of chain stores in China's economic system is the main direction.The article is mainly from China,the status of commercial chain,from the chain costs,with foreign own-brand chain for comparison,there are still significant gaps.The article on a number of typical domestic and foreign chain enterprises in the development process,for example,pointed out that China's foreign chains and gaps and proposed a number of shortening the gap be-tween them.