| 市场导向下的节庆旅游产品开发研究 |
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| 引用本文： | 张洁,黄远水. 市场导向下的节庆旅游产品开发研究[J]. 桂林旅游高等专科学校学报, 2007, 18(1): 20-23,28 |
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| 作者姓名： | 张洁 黄远水 |
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| 作者单位： | 华侨大学,旅游学院,福建,泉州,362021 |
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| 摘 要： | 在定义节庆旅游产品、重新认识市场导向的基础上，以市场导向为指导方针，对节庆旅游产品开发主体实力、产品消费者一旅游者和产品竞争者进行分析。最后提出了市场导向下4种节庆旅游产品开发的一般途径。
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| 关 键 词： | 市场导向 节庆旅游产品 产品开发 |
| 文章编号： | 1008-6080（2007）01-0020-0004 |
| 修稿时间： | 2006-08-28 |
Study on Festival Tourism Produtct Development under the Guidance of Market-Orientation |
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| ZHANG Jie,HUANG Yuan-shui. Study on Festival Tourism Produtct Development under the Guidance of Market-Orientation[J]. Journal of Guilin Institute of Tourism, 2007, 18(1): 20-23,28 |
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| Authors: | ZHANG Jie HUANG Yuan-shui |
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| Affiliation: | Tourism Department, Huaqiao University, Quanzhou 362021, China |
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| Abstract: | In this article, the author summarizes the concept of festival tourism products, re-recognizes the concept of marketorientation. Under the request of market-orientation,the producer of festival tourism products analyses the consumers-tourists, competitors and the strength of themselves. In the end, the author provides four ways in producing festival tourism products. |
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| Keywords: | market-orientation festival tourism product product development |
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