品牌价值建设与区域经济增长差异的实证研究

随着品牌的发展,品牌在区域经济发展过程中发挥着越来越重要的作用。利用我国东中西部地区2004—2009年的省际面板数据,对三大区域的品牌与经济增长的关系进行比较研究。研究结果表明,品牌与区域经济增长之间存在着显著的相关关系,且对东中西部地区经济增长的影响有显著差异,各地区品牌发展的不同是导致中国区域经济发展不均衡的重要因素之一。因此,各地区应重视品牌价值建设,实施品牌发展战略,以品牌发展带动区域经济协调、快速发展。

An Empirical Study on Brand Value Creation and Regional Economic Growth Differences

With the development of brand,the brand value creation plays a more and more important role in the process of regional economic development.According to the panel data of twenty-nine provinces from 2004 to 2009,we have made an empirical study on the relationship between brand value creation and economic growth of three regions.The result is that the brand value creation and economic growth has a significant and positive correlation,and the effect of brand varies in different regions,as a result,different brands in different areas are the factors that make an imbalanced development of regional economic growth in China.So in order to achieve the regional coordinate development,we must carry out the brand strategy.