| 中国旅游企业集团化的探讨 |
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| 引用本文： | 黄梅. 中国旅游企业集团化的探讨[J]. 边疆经济与文化, 2006, 0(11): 21-22 |
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| 作者姓名： | 黄梅 |
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| 作者单位： | 青岛大学,国际学院,山东,青岛,266100 |
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| 摘 要： | 随着旅游企业间的竞争越来越激烈,单一的旅游企业已经很难再与国际旅游企业集团相抗衡,这就迫切需要中国旅游企业进一步实行集团化,以便更有效地打入国际市场.
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| 关 键 词： | 现代企业制度 资源集约化 品牌建设 |
| 文章编号： | 1672-5409（2006）11-0021-02 |
| 收稿时间： | 2006-04-03 |
| 修稿时间： | 2006-04-03 |
An Exploration about China Tourism Enterprises Organization |
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| HUANG Mei. An Exploration about China Tourism Enterprises Organization[J]. The Border Economy and Culture, 2006, 0(11): 21-22 |
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| Authors: | HUANG Mei |
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| Abstract: | With the serious competition among tourism enterprises, tourism enterprises with non multi - industry find it difficult to compete with international tourism organizations. As a result, there is an urgent demand to the rapid development of China Tourism Enterprises Organization to find its place in the international market. |
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| Keywords: | Modem Enterprise System Resource Intensivism Brand Construction |
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