Governing online platforms: Competition policy in times of platformization |
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Institution: | Michigan State University, Department of Media & Information, 404 Wilson Rd., Rm 442, East Lansing, MI 48824, USA |
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Abstract: | This paper argues that a paradigmatic change in competition policy is needed and empirically under way to cope with the challenges posed by economically strong online platforms and their big-data-based business models. Competition policy needs to move further away from its traditional price-oriented emphasis and increasingly focus on non-price competition, on attention markets and zero prices, and on big user data, which has become a new asset class in digital economies. |
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Keywords: | Online platforms Two-sided markets Competition policy Governance Non-price competition Attention markets Zero prices Big data |
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