绿色财务管理的短期均衡分析

当前,生态问题日趋严重,这种状况的形成主要是人类自身行为造成的,人们虽然已经越来越多地认识到其危害性,但是在经济利益的驱使下,人类的这种破坏行为并没有真正停止或减少。作为微观经济主体的企业,它的行为对生态问题的影响非常重要,所以必须改变企业的经济行为。作为经济主体其目标就是为了获取经济利益,只有保证其有一定经济利益的情况下,来改变其行为以利于解决生态问题才是可行的。鉴于此,本文从市场上各类企业的经济行为特点入手,来探讨解决问题的途径。

Short-run Equilibrium Analysis of Green Financial Management

At present,because of the wrong action of humanity the problem of ecology is worse and worse.The wrong action neither stops nor decreases though humanity has been convinced of the harm more and more.The behavior of the enterprise affects the problem of ecology importantly,so the economic action of enterprise must be transformed.and the economic benefit of enterprise is guaranteed to a certain degree,transforming the economic action is feasible.in view of that,This paper is to search the track of solring the problem from the specialty of enterprise's economic action on market.