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Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications |
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| Authors: | VAN TRIJP HANS CM; STEENKAMP JAN-BENEDICT EM |
| Institution: | Department of Marketing and Marketing Research Wageningen Agricultural University Hollandseweg 1 6706 KN Wageningen The Netherlands |
| Abstract: | |
| Keywords: | consumer research variety seeking Optimal Stimulation Level scale construction VARSEEK |
| 本文献已被 Oxford 等数据库收录！ | |