| 浅议4P理论在摩托车行业的运用——以云南新大洲摩托为例 |
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| 引用本文： | 张悟移,李晨晟. 浅议4P理论在摩托车行业的运用——以云南新大洲摩托为例[J]. 企业活力, 2010, 0(11): 41-45 |
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| 作者姓名： | 张悟移 李晨晟 |
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| 作者单位： | 昆明理工大学管理与经济学院,昆明650093 |
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| 摘 要： | 客户关系管理4P理论是企业的一项商业策略,它要求按照客户的具体情况有效地组织企业资源,培养以客户为中心的营销行为以及实施以客户为中心的业务流程。当前世界随着全球化的发展,客户管理的成功与否已经成为决定企业兴衰的关键因素,是企业间竞争的主战场。新大洲公司以4P理论为依据,在企业技术开发、质量控制、价格策略制定和市场消费细分等方面进行了全面的改进。通过出色的客户关系管理,公司产品获得了市场消费者的一致认可,公司也一跃成为省内摩托车销售和维修的领头羊。
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| 关 键 词： | 摩托车行业 客户关系管理 4P理论 |
Research on 4P Theory Based on Yunnan Xindazhou Motorcycle Company |
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| Zhang Wu-yi,Li Chen-sheng. Research on 4P Theory Based on Yunnan Xindazhou Motorcycle Company[J]. Enterprise Vitality, 2010, 0(11): 41-45 |
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| Authors: | Zhang Wu-yi Li Chen-sheng |
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| Affiliation: | 1,2.Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China) |
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| Abstract: | The motorcycle industry in China was more than 50 years old.Since the reform and opening up of China in 1980’s,living standards of people has increased,and motorcycle company has also gained considerable progress.Yunnan Xindazhou company was founded in 1998,and became famous because of the Customer Relationship Management.In this paper,we research the Customer Relationship Management and 4P theory based on the Yunnan Xindazhou company. |
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| Keywords: | motorcycle industry customer relationship management 4P theory |
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