| 装备制造企业的服务模式研究:以江钻股份为例 |
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| 引用本文： | 诸雪峰,贺远琼.装备制造企业的服务模式研究:以江钻股份为例[J].企业活力,2010(11):51-54. |
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| 作者姓名： | 诸雪峰 贺远琼 |
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| 作者单位： | 华中科技大学管理学院,武汉430074 |
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| 摘 要： | 服务作为装备制造企业提高竞争力和获得差异化竞争优势的重要来源,目前正引起越来越多国内外学者的关注。装备制造企业提供的现代服务范畴远远超过传统售后服务,还包括技术服务、渗透到顾客价值链的系统解决方案等。同时,明晰的服务愿景、技术创新能力和顾客导向是支持制造企业服务模式的关键因素。
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| 关 键 词： | 装备制造企业 服务模式 技术创新 顾客导向 |
The Study on Service Mode of Industrial Manufacturing Companies: The case of Kingdream |
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| Zhu Xue-feng,He Yuan-qiong.The Study on Service Mode of Industrial Manufacturing Companies: The case of Kingdream[J].Enterprise Vitality,2010(11):51-54. |
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| Authors: | Zhu Xue-feng He Yuan-qiong |
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| Institution: | 1,2.School of Management,Huazhong University of Science and Technology,Wuhan 430074,China) |
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| Abstract: | Transferring to service is one source of competitive advantages for manufacturing companies,which attracts academic attention.The services of manufacturing companies include not only traditional after sales service but also technical service and integrated solution.In addition,service vision,technical innovation and customer orientation are key factors supporting the service mode of manufacturing companies. |
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| Keywords: | manufacturing companies service mode technology innovation customer orientation |
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