企业伦理视角的竞争优势构建

随着市场竞争的加剧,企业的获利行为已经不能仅仅依靠企业的竞争优势,伦理优势的作用逐步显现出来。伦理的投入可以得到长期的回报,伦理优势最终可以转化为竞争优势。因此,企业应通过树立良好的企业信誉和企业形象、推行"以人为本"的管理模式、用道德投资来增加企业价值的长期投入、建立"自利+他利"的竞争理念、坚持义利统一的经营原则等途径构建起企业伦理优势。

The Construction of Competitive Advantages in the Perspective of Business Ethics

With the market competition intensifies,the profits of enterprises not only rely on the competitive advantages of enterprises,but also on the ethical superiority.Investment into business ethics will get long-term returns,and ethical superiority can transform into competitive advantage at last.Therefore,enterprises should construct the ethical superiority through following approaches,such as building good enterprise reputation and enterprise image,implementing the＂people-oriented＂management mode,investing into business moral to increase enterprises’value,establishing＂self-interest ＋ altruism＂competition idea,insisting the business principle of unification of justice and profit,and etc.