| 基于双边市场理论的北京市物流信息服务平台收费定价问题探讨 |
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| 引用本文： | 朱涛,郭志伟.基于双边市场理论的北京市物流信息服务平台收费定价问题探讨[J].物流科技,2012(9):84-86. |
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| 作者姓名： | 朱涛 郭志伟 |
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| 作者单位： | 中国电子信息产业发展研究院,北京,100044 |
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| 摘 要： | 盈利模式和平台用户收费问题一直是平台企业和行业研究者关注的热点。文章主要考虑北京市物流信息服务平台的实际情况,通过分析B2B市场主流的收费模式,构建了平台只收取注册费形式下的模型,在此基础上探讨了平台收费的定价问题。
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| 关 键 词： | 物流信息服务平台 双边市场理论 定价策略 注册费 |
Discussion on Price of Beijing Logistics Information Service Platform Based on the Theory of Two-Sided Market |
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| ZHU Tao,GUO Zhi-wei.Discussion on Price of Beijing Logistics Information Service Platform Based on the Theory of Two-Sided Market[J].Logistics Management,2012(9):84-86. |
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| Authors: | ZHU Tao GUO Zhi-wei |
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| Institution: | (CCID,Beijing 100044,China) |
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| Abstract: | Profit-making model and platform user charges have always been hot spots for platform enterprises and industry researchers.This article takes the realites of Beijing logistics information service platform and by analyzing the charging model of the B2B market to builds different forms of charging monopoly model and discusses the best choice of optimal pricing model of the platform. |
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| Keywords: | logistics information service platform pricing registration fee transaction fee |
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