| 体验经济下的零售业营销创新思考 |
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| 引用本文： | 周燕燕 任建国. 体验经济下的零售业营销创新思考[J]. 中国经济评论, 2007, 7(4): 54-56 |
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| 作者姓名： | 周燕燕 任建国 |
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| 作者单位： | [1]沈阳理工大学研究生院,辽宁沈阳110168 [2]沈阳理工大学经济管理学院,辽宁沈阳110168 |
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| 摘 要： | 本文研究了体验经济下的零售业营销创新问题，分析了体验经济封零售业传统经营模式的冲击，及零售业传统经营模式存在的矛盾和问题，提出了一些零售业的体验营销策略。
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| 关 键 词： | 体验经济 零售业 体验营销 |
Innovation of retailing marketing under experience economy |
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| ZHOU Yan-yan, REN Jian-guo. Innovation of retailing marketing under experience economy[J]. Zhongguo Jingji Pinglun, 2007, 7(4): 54-56 |
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| Authors: | ZHOU Yan-yan REN Jian-guo |
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| Abstract: | In the paper, retailing marketing innovation was studied under the experience economy, the impact of experience economy to retailing traditional management, the contraventions and questions of retailing traditional management pattern were analyzed, Some experience marketing countermeasures of retailing were brought forward. |
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| Keywords: | experience economy retailing experience marketing |
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