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A model of repeat advertising |
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| Authors: | Nicolas Sahuguet |
| Institution: | |
| Abstract: | Advertising conveys information not only about product characteristics but also about the number of consumers who know about the product. More advertising may shift expectations towards a larger consumer base, increasing buyers' valuation when there are consumption externalities. |
| Keywords: | M3 |
| 本文献已被 ScienceDirect 等数据库收录！ | |