| 浏阳花炮的出口通路突围 |
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| 引用本文： | 张立.浏阳花炮的出口通路突围[J].管理案例研究与评论,2009,2(4):271-278. |
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| 作者姓名： | 张立 |
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| 作者单位： | 湘潭大学,商学院,MBA中心,湖南湘潭,411105 |
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| 摘 要： | 本案例介绍了一家民营花炮生产企业所面临的出口通路受阻的问题，案例详细介绍了以湖南浏阳睿美烟花公司烟花公司为代表的浏阳花炮企业全行业所面临的出口通路瘫痪的原因及带来的严重影响，借此探讨行业或企业在国际市场营销过程中环境影响因素分析及通路解决方案的选择。
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| 关 键 词： | 浏阳花炮 出口通路 北京奥运 |
The Breakout of Liuyang Fireworks Export Pathways |
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| ZHANG Li.The Breakout of Liuyang Fireworks Export Pathways[J].Journal of Management Case Studies,2009,2(4):271-278. |
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| Authors: | ZHANG Li |
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| Institution: | School of Business;Xiangtan University;Xiangtan 411105;China |
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| Abstract: | This case introduces a private fireworks manufacturer which is facing the obstruction of export pathways. Details of this case show the reasons and the serious effects caused by the obstruction of export pathways which the Liuyang fireworks industries and enterprises are facing.So the case discusses the choices of access solutions and explore the factors of the environmental impact of the industry or the enterprise in international marketing. |
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| Keywords: | Liuyang fireworks export pathways Beijing Olympic games |
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