五种旅游信息传播模式的比较与整合

旅游信息传播是旅游活动的核心过程,也是旅游研究的重点领域.文章通过梳理相关研究成果,对比分析5种具有代表性的旅游信息传播模式,对其学科属性、概念内涵、模式结构、表述类型等内容进行归纳总结.在此基础上,文章从系统科学、社会心理学和社会伦理学切入,整合并重构旅游信息传播的过程及其结构要素,提出一个由传播者、信息、媒介、游客4大要素为主体,以大众传播、人际传播、组织传播、群体传播为传播方式,并以三环结构为几何特征的旅游信息立体传播模式,为旅游信息传播研究提供了一种新的框架和思路.

Comparison and Integration of Five Kinds of Tourism Information Dissemination Models

Tourism Information dissemination is the core process of tourist activities as well as the key area of tourism studies.Based on the review of relevant study results,the paper comparatively analyses five representative tourism dissemination models,sums up its disciplinary attributes,conceptual connotation,mode structure and types of expression.Based on this,from the perspective of system science,social psychology and social ethics,the authors integrate and reconstruct the process of tourism information dissemination and its structural elements.Furthermore,the authors put forward a kind of 3D dissemination mode with four elements——disseminator,information,media and tourist as subjects and with mass dissemination,interpersonal dissemination,organizational dissemination and group dissemination as dissemination mode.The 3D mode feastures a geometrical characteristic of 3-loop structure,providing a new framework and train of thonghts for the study of tourism information dissemination.