| 消费者SM的利用构造分析 |
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| 引用本文： | 李继承,于智.消费者SM的利用构造分析[J].商业研究,2008,46(5):115-118. |
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| 作者姓名： | 李继承 于智 |
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| 作者单位： | 哈尔滨理工大学经济管理学院,黑龙江,哈尔滨,150010 |
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| 摘 要： | 目前,中国的流通产业正处于变革期,同时零售业也面临着巨大的环境改变。在这种背景下,出现了一些新型的零售业态,尤其是超市SM(SuperMakert)。SM要确保在和相同业态的竞争中获得优势,以及如何满足日趋个性化的消费者的需要显得尤为重要,因此通过对消费者SM的利用构造调查,运用结构方程分析法,对消费者SM的利用构造进行分析探讨。
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| 关 键 词： | SM 零售业 顾客满意 结构方程分析 |
| 文章编号： | 1001-148X(2008)05-0115-04 |
| 修稿时间： | 2007年11月20 |
A Structural Analysis on Customers' Use of SM |
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| LI Ji-cheng,YU Zhi.A Structural Analysis on Customers'''' Use of SM[J].Commercial Research,2008,46(5):115-118. |
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| Authors: | LI Ji-cheng YU Zhi |
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| Abstract: | Currently,China's circulation industry is undergoing a transformation period,the retail industry also faces the enormous environmental change.Against this background,there appear some new type of retailing activities,especially the SM(Super Market).It is particularly important that SM wants to get the competitive advantages in the same form so as to meet the increasingly personalized needs of consumers.Therefore it is necessary to analyze consumers' SM based on the use of consumers SM investigation and structural equation analysis. |
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| Keywords: | SM retail customer satisfaction covariance structural analysis |
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