| 可口可乐难饮汇源：博弈不仅在双方 |
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| 引用本文： | 李永发,孙璐.可口可乐难饮汇源：博弈不仅在双方[J].全球科技经济瞭望,2009,24(10):47-52. |
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| 作者姓名： | 李永发 孙璐 |
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| 作者单位： | 安徽财经大学商学院,合肥,233041 |
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| 基金项目： | 2008年度安徽省教育厅人文社科项目"生态学视角下安徽中小企业成长研究"，安徽财经大学2009年度青年科研项目"商业生态系统视角下核心企业互补品战略研究" |
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| 摘 要： | 2009年3月18日，商务部正式宣布根据反垄断法，禁止可口可乐收购汇源。通过深入分析并购双方现状、动因及商务部否决可口可乐并购汇源后双方的策略，我们给出汇源短期和长期发展的建议，并从案例分析中获得三点启示。
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| 关 键 词： | 可口可乐 汇源 并购 反垄断法 战略 |
Cocal-Cola "Drank" Huiyuan Hardly: It's Not a Two-Participants Game |
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| Authors: | LI Yongfa Business Institute of Anhui University of finance and SUN Lu |
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| Institution: | economics, Hefei 233041) |
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| Abstract: | On March 18, 2009, China＇s Ministry of Commerce formally announced to reject Coca-Cola＇s acquisition of Huiyuan Juice Group according to the antimonopoly law. This paper analyzes the status and motives of the seller and the buyer, and the strategies of them after the Ministry of Commerce vetoing Coca-Cola＇ s acquisition. Then the paper gives some short-term and long-term development suggestions for Huiyuan Juice Group and obtains three revelations. |
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| Keywords: | Coca-Cola Huiyuan Juice Group merge and acquisition anti-monopoly law strategy |
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