新型网络零售模式对大学生网络创业者的影响

随着大型企业进入网络零售行业,中小规模网络卖家的生存空间受到威胁。由于大型企业占有价格、物流和信用优势,大学生网络创业者的处境也由此变得艰难。分析大学生网络创业者的优势和劣势,指导他们扬长避短,对于他们能否突破网络创业的瓶颈并取得成功有重要意义。

An Analysis of the Effects and Suggestions on College Students" Network Entrepreneurs Based on the New Network Retail Mode

With large enterprises entering online retail industry,the small and medium-sized network sellers' survival space is under the threat.Due to large enterprises have advantages on price,logistics and credit,the situation of college students' network innovative undertaking becomes difficult.The thesis analyzes the university students' network enterprisers' advantages and disadvantages,and guides them to make the best use of advantages and bypass the disadvantages,which has great significance on whether they can break through the bottleneck of network innovative undertaking and succeed.