| 水产品市场营销策略的研究 |
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| 引用本文： | 孙建富.水产品市场营销策略的研究[J].中国渔业经济,2003(Z1):21-22. |
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| 作者姓名： | 孙建富 |
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| 作者单位： | 大连水产学院,辽宁,大连,116023 |
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| 摘 要： | 本文在分析水产品市场主要特点的基础上,结合我国水产品市场营销的实际,提出了创新、低价、优质、服务、促销、差异化、品牌、概念、包装这九大水产品营销策略.
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| 关 键 词： | 水产品 市场 营销 策略 |
| 文章编号： | 1009-590X(2003)06-0021-02 |
| 修稿时间： | 2003年12月23 |
THE TACTIC RESEARCH OF AQUATIC PRODUCT MARKETING |
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| SUN Jian-fu.THE TACTIC RESEARCH OF AQUATIC PRODUCT MARKETING[J].Chinese Fisheries Economics,2003(Z1):21-22. |
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| Authors: | SUN Jian-fu |
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| Abstract: | Based on analyzing the main characteristics of aquatic product markets and aiming at the practice of aquatic product marketing in China, the paper put forward nine strategies: innovation marketing, lowing price, serving, promotion, diversity, pop brand, conception, packaging. |
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| Keywords: | aquatic product market marketing strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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