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The Internet and the Book: Media and Messages in Teaching Business Ethics
Authors:Geva  Aviva
Affiliation:(1) The Open University of Israel, 16 Klausner St., 61394 Tel-Aviv, Israel
Abstract:The central idea advanced by this article is that thecombination of the Internet and the book in networkinglearning technologies while teaching business ethicsis not only a matter of methodology, but also a matterof educational message. The concept of reflectiveequilibrium underlies the curriculum of a one semestercourse in business ethics. A Phase-model of moraldecision making in business serves as the central axisof the course schedule. Each phase outlines theframework of the ``class' discussion as the courseprogresses. The actual teaching experiencedemonstrates that networking may enrich bothindividual and group learning processes, and advancethe growth of business leadership capable ofincorporating moral considerations within managerialdecisions.
Keywords:case method  collaborative learning  computer-conferencing  internet  media and messages  moral decision making  phase-model  reflective equilibrium
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