从众心理理论下提高广告创意效果的路径

从众是受别人的影响，而在自己的知觉、判断、认识上表现出符合于公众舆论或多数人的行为方式，从众现象是一种较普遍的心理现象。从众心理理论下，广告创作可以从优化“众”的质量、强化“众”的规模、强调“众”的切合度、描绘“众”的集舍性四个方面考虑，强化广告对消费者的引导力度，从而实现广告效果的最优化。

Monthly report on Chinese AD Spending

Conformity is a behavior that one is affected by the impact of others, and shows own perception and judgments in line with public opinion or the majority. This phenomenon is a common psychological phenomenon. Under the theory of the conformable Psychology, the creative of advertisement can be considered from four aspects : To optimize the quality of "public", to strengthen the scale of "public", to emphasis on meeting the degree of "public" and to describe a collection of "public". In order to achieve the o...