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Resource alignment in the category management of builders’ merchants |
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| Authors: | Daniel Ellström Jakob Rehme |
| Institution: | 1. Department of Management and Engineering, Link?ping University, Link?ping, SwedenDaniel.ellstrom@liu.se;3. Department of Management and Engineering, Link?ping University, Link?ping, Sweden |
| Abstract: | |
| Keywords: | resource alignment retailer–supplier collaboration category management builders’ merchants |