Tourism destination competitiveness: a quantitative approach |
| |
Authors: | Michael J. Enright James Newton |
| |
Affiliation: | School of Business, University of Hong Kong, Pokfulam Road, Hong Kong |
| |
Abstract: | Recently, researchers have suggested an approach to tourism destination competitiveness that goes beyond conventional destination attributes to include, in addition, generic business factors of competitiveness. Despite its apparent promise, there appears to have been little applied research building on this combined approach. This paper is designed to address this gap. Factors pertaining to the competitiveness of both the destination's attractions and its tourism industry were used to construct an instrument that was used to survey tourism practitioners in Hong Kong. Respondents were asked to rate the factors for both importance and relative competitiveness, in a method consistent with importance performance analysis (IPA). The results were analysed and discussed by reference to the IPA Grid. The paper concludes that the study has developed a promising research methodology that offers a quantitative, theoretically informed empirical analysis that will be able to provide a basis for managerial and policy decisions in the tourism industry. |
| |
Keywords: | Tourism competitiveness Industry and destination factors Importance and relative competitiveness Quantitative measures |
本文献已被 ScienceDirect 等数据库收录! |
|