| 电信客户信用评价实证分析 |
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| 引用本文： | 洪小娟.电信客户信用评价实证分析[J].企业技术开发,2009,28(4). |
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| 作者姓名： | 洪小娟 |
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| 作者单位： | 南京邮电大学,经济与管理学院,江苏,南京,210003
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| 基金项目： | 南京邮电大学青蓝计划 |
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| 摘 要： | 文章主要立足于客户长期价值提升的思想,基于定性和定量结合的层次分析法建立电信企业的客户信用评价指标体系,重点分析了个人用户的信用评价指标体系的建立过程,最后给出了数据实证分析。
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| 关 键 词： | 信用评价指标 层次分析法 电信客户信用评价 |
Empirical analysis on the telecommunications customer crdeit evaluation |
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| HONG Xiao-juan.Empirical analysis on the telecommunications customer crdeit evaluation[J].Technological Development of Enterprise,2009,28(4). |
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| Authors: | HONG Xiao-juan |
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| Institution: | School of Economics and Management;Nanjing University of Posts and Telecommunications;Nanjing;Jiangsu 210003;China |
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| Abstract: | This paper mainly based on long-term value of customers to enhance the idea, based on the combination of qualitative and quantitative analytic hierarchy to set up telecommunications enterprises customer credit evaluation system focused on analyzing the individual user’s credit evaluation index system set up process, and finally give the an empirical analysis of the data. |
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| Keywords: | credit evaluation indicators AHP telecommunications customer credit evaluation |
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