| 会展旅游发展条件评价体系研究 |
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| 引用本文： | 李华敏,吕建中,孙灵.会展旅游发展条件评价体系研究[J].旅游学刊,2007,22(2):63-66. |
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| 作者姓名： | 李华敏 吕建中 孙灵 |
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| 作者单位： | 1. 浙江大学管理学院,浙江,杭州,310058;浙江大学宁波理工学院,浙江,宁波,315100
2. 浙江大学管理学院,浙江,杭州,310058 |
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| 摘 要： | 本文通过文献回顾和专家访谈就会展旅游的发展条件初步选取了6项一级指标和26项二级指标,通过专家问卷法对指标进行筛选和修整,从软硬环境两方面确定了评价会展旅游发展条件的6项一级指标,然后运用层次分析法对评价指标的权重进行计算,最终建立会展旅游发展条件的评估体系.
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| 关 键 词： | 会展旅游 评价体系 专家问卷法 层次分析法 |
| 文章编号： | 1002-5006（2007）02-0063-04 |
| 收稿时间： | 2006-07-21 |
| 修稿时间： | 2006-07-212006-12-25 |
Research on the Evaluation Framework of MICE Developing Conditions |
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| LI Hua-min,LU Jian-zhong,SUN Ling.Research on the Evaluation Framework of MICE Developing Conditions[J].Tourism Tribune,2007,22(2):63-66. |
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| Authors: | LI Hua-min LU Jian-zhong SUN Ling |
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| Institution: | 1. School of Management, Zhejiang University, Hangzhou 310058, China ; 2. Zhejiang China Branch Institute of Management, Ningbo Institute of Technology, Zhejiang University, Hangzhou 315100, China |
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| Abstract: | Review of previous study and interviews with experts result in the preliminary selection of 6 level 1 and 26 level 2 indicators respectively for the condition evaluation of MICE tourism, and Delphi is adopted in the indicators selection process, a final set of 6 level 1 indicators, which aims to measure the condition of MICE. Then AHP is another method Used to get the respective important ratio of indicators, which leads to the final establishment of an evaluation framework in the respective perspective of MICE. |
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| Keywords: | evaluation framework MICE Delphi AHP |
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