基于长三角区域旅游一体化的深度协作

长江三角洲作为长江流域经济带的核心区,是我国目前经济增长最快、发展最好的地区之一。旅游产业作为经济一体化的最好载体,表现出强劲的发展势头。本文阐述了长三角区域旅游一体化的大合作趋势,指出了长三角旅游深度协作中存在的问题,从锲入点入手,分析了基于区域旅游一体化的深度协作措施:树立区域旅游品牌,做好区域营销,促进节庆联动和会展业合作。

Further Coordination of Yangtze River Delta Based on of Regional Tourism Integration

As the core area of Yangtze river valley economic zone,Yangtze river delta is one of the areas in China in which the economy increases most rapidly and develops the fastest at present.As the best conveyance of economy integration,tourism industry is gaining strong developing momentum.This thesis illustrates the trend of overall cooperation for regional tourism integration in Yangtze river delta,points out the problems existing in further cooperation of tourism in Yangtze river delta,then starting from the stepping-stone analyzes the measures for further cooperation based on regional tourism integration: build regional tourism brand,conduct regional marketing,joint action for festivals and MICE cooperation.