One more time,it is not about cost! |
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| Affiliation: | 1. Department of Management Science, Darla Moore School of Business, University of South Carolina, 1014 Greene St., Columbia, SC 29208, United States;2. Department of Management, College of Business, Clemson University, 100 Sirrine Hall, Clemson, SC 29634, United States;3. Department of Industrial Engineering, Clemson University, 269 Freeman Hall, Clemson, SC 29634, United States;4. Department of Civil and Environmental Engineering, University of South Carolina, 300 Main St., Columbia, SC 29208, United States;5. Perioperative Product Strategy, Integrated Business Systems & Services, United States;1. Florida State University, United States;2. University of South Carolina, United States;1. Department of Management, College of Business Administration, Marquette University, Milwaukee, WI, 53233, USA;2. Department of Supply Chain Management, W.P. Carey School of Business, Arizona State University, Tempe, AZ, 82801, USA;3. Department of Supply Chain Management, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR, 72701, USA;1. Mays Business School, Texas A&M University, 4217 TAMU, College Station, TX 77843, USA;2. Kelley School of Business, Indiana University, 1309 E 10th St, Bloomington, IN 47405, USA;3. Technology and Operations Management, INSEAD, Fontainebleau, France;1. Oregon State University, USA;2. Florida State University, USA;1. IESE Business School, Avenida Pearson 21, 08034, Barcelona, Spain;2. MIT-Zaragoza International Logistics Program, Zaragoza Logistics Center, C/ Bari 55, Edificio Nayade 5 (PLAZA), 50197, Zaragoza, Spain;3. Mays Business School, Texas A&M University, TAMU 4217, College Station, TX, 77843, USA;4. Escuela de Negocios, Universidad Torcuato Di Tella, Alte. Saenz Valiente 1010, C1428BIJ, Buenos Aires, Argentina;5. INCAE Business School, Campus Walter Kissling Gam, La Garita, Alajuela, 960-4050, Costa Rica |
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| Abstract: | In this JOM Forum article, published in conjunction with the Special Issue on Manufacturing in the High-Cost Environment, two operations management heavyweights Richard Schonberger and Karen Brown examine the missing link between manufacturing research and practice. |
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