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Do pictures help? The effects of pictures and food names on menu evaluations
Institution:1. Lecturer in Marketing, Durham University Business School, Durham University, United Kingdom;2. The Collins College of Hospitality Management, California State Polytechnic University, Pomona, CA, USA;3. Business Administration, School of Management, Zhejiang University, China;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Special Administrative Region, China;2. Department of Civil and Environmental Engineering, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Special Administrative Region, China;3. Department of Architectural and Civil Engineering, The City University of Hong Kong, Hung Hom, Kowloon, Hong Kong Special Administrative Region, China;1. School of Hospitality and Tourism Management, Purdue University, Marriott Hall, 900 W. State Street, West Lafayette, IN 47907, USA;2. School of Hospitality and Tourism Management, Purdue University, Marriott Hall, Room 245, 900 W. State Street, West Lafayette, IN 47907, USA;1. University of Göttingen, Germany;2. University of Warmia and Mazury, Poland;3. Humboldt-University at Berlin, Germany;4. Max Planck-Institute of Polymer Research, Mainz, Germany;1. School of Hospitality and Tourism Management, Purdue University, Marriott Hall, Room 245, 900 W. State Street, West Lafayette, IN 47907, USA;2. School of Hospitality and Tourism Management, Purdue University, Marriott Hall, 900 W. State Street, West Lafayette, IN 47907, USA
Abstract:
Keywords:Menu design  Picture effect  Food names  Menu labeling  Menu pictures  Consumer information processing style
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