An empirical study on the influence of economy hotel website quality on online booking intentions |
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| Institution: | 1. School of Tourism and Hospitality Management, South China University of Technology, Guangzhou, China;2. School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong;1. University of Bologna, Department of Statistics, via delle Belle Arti 41, 40126 Bologna, Italy;2. Xenia S.p.A., Via A. Gramsci 79, 66016 Guardiagrele, Italy;1. University of Zaragoza, Zaragoza, Spain;2. University of Reading, Reading, UK;1. Department of Management, University of Plymouth, Sadat City University, Drake Circus, Plymouth PL4 8AA, Devon, United Kingdom;2. Department of Finance, University of Plymouth, Umm Al-Qura University College of Business, Saudi Arabia;1. College of Business, Florida Atlantic University, 777 Glades Road, Boca Raton, FL 33431, USA;2. Department of Human Sciences, The Ohio State University, 1945 North High Street, Columbus, OH 43210, USA |
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| Abstract: | This study investigates the potential theoretical relationships among economy hotel website quality, eTrust, and online booking intentions in China. A questionnaire survey was performed, and 298 samples were collected from the users of three economy hotel websites (7 days, Home Inns, and Hanting Hotel) in Guangzhou, China. Results of a detailed data analysis demonstrate the influence of the four dimensions of economy hotel website quality (usability, ease of use, entertainment, and complementarity) on eTrust and online booking intentions. Specifically, (1) the usability, entertainment, and complementarity of economy hotel websites significantly positively affected eTrust; on the contrary, the influence of ease of use on eTrust was insignificant; (2) complementarity showed a more positive influence than the three other attributes on online booking intentions; and (3) eTrust significantly positively influenced online booking intentions. These findings contribute to economy hotel online marketing in China by bridging the gap between the exploration of hotel website quality and its influence on online booking intentions. |
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| Keywords: | Economy hotel Website quality eTrust Online booking intentions |
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