Readers of Macunaíma and Martin Fierro are like two ships passing in the night: Bad for business

This is an exploratory study about the knowledge of Brazilian managers about Argentina and vice versa. Expressing a deeper knowledge of the partner's culture corresponds to greater familiarity, which facilitates the construction of the confidence necessary to do business. We analyzed the academic literature on familiarity and trust, and suggest that the interrelationships of these countries' economies could be enhanced by encouraging greater familiarity among business actors in the countries. The empirical data comes from surveys of MBA students from both countries, carried out in 2008, 2014, and 2015. The results suggest a significant lack of knowledge of the other and a relative stability of expressions of distrust over time, in the case of Brazilians. We conclude that it is advisable to encourage a greater intercultural understanding among business executives of both nations because this could accelerate mutually beneficial business and empower the executives' careers in the region. We also suggest that the demand for this type of intercultural skills should arise at corporations because the demand by executives is not sufficiently informed as to garner the necessary change and because the pay‐as‐you‐go income model of business schools responds to clients' needs rather than to what should be done.