| 生态旅游的绿色营销体系研究 |
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| 引用本文： | 吴金林. 生态旅游的绿色营销体系研究[J]. 林业经济问题, 2004, 24(5): 300-302 |
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| 作者姓名： | 吴金林 |
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| 作者单位： | 闽江学院,旅游系,福建,福州,350108 |
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| 摘 要： | 文章分析了绿色文明的兴起对生态旅游的需要,阐述了生态旅游绿色营销体系的三个方 面构成要素,即树立绿色营销理念、制定绿色营销战略、实施绿色营销策略。
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| 关 键 词： | 生态旅游 绿色营销 体系 |
| 文章编号： | 1005-9709(2004)05-0300-03 |
| 修稿时间： | 2004-04-07 |
Explore on Building up the Green Marketing System in the Zoology Tourism |
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| WU Jin-lin. Explore on Building up the Green Marketing System in the Zoology Tourism[J]. Problems of Forestry Economics, 2004, 24(5): 300-302 |
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| Authors: | WU Jin-lin |
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| Abstract: | The article analyses the need of the zoology tourism for the green civilization, and expatiates on the three composing factor of green marketing system in the zoology tourism: building up the green marketing notion, establishing green marketing stratagem, carrying out green marketing strategy. |
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| Keywords: | zoology tourism green marketing system |
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