品牌广告浅析

中国是制造业大国,同时又是品牌弱国,在世界品牌之林中鲜见中国品牌身影.广告作为塑造品牌的主要手段,应为品牌建设作出贡献.本文通过对品牌广告的概念、特点、产生背景的分析,评价了西方品牌广告给中国品牌广告带来的影响,并进一步探讨了中国品牌广告的未来之路.

The Analysis of Brand Advertise

China is a big manufacturing industry country with few well-known brand in the world. The well-known brand has become the key in competition and a m inion of consumer. Ads, the main method of setting well-known brand, should contribute to build well-known brand. This article values how the west brand ad influence the Chinese brand ads through the concept of ads, character and background under the world wild of well-known brand. In the development process of Chinese ads, the future of Chinese well-known is investigated judging the situation of Chinese well-known brand.