商业银行股改转型期声誉风险管理分析

对于商业银行尤其是处于股改转型期的商业银行,应当深刻理解有效规避声誉风险是商业银行健康、有序、可持续发展的重要保障,因而要有意识地建立和强化声誉管理意识,采取切实可行的措施防控声誉风险.本文着重分析了商业银行声誉风险管理的内涵及商业银行声誉风险的形成,针对商业银行声誉风险管理中存在的问题及商业银行股改转型期声誉风险管理的特点,提出了商业银行股改转型期加强声誉风险管理的措施与建议.

Reputation Risk Management of Chinese Commercial Banks in the Transitional Period of Joint-equity Reform

Commercial banks, in the transitional period especially, should deepen their understanding that effectively avoiding reputation risks is an important guarantee for their healthy, orderly and sustainable development. Moreover, those banks need to purposely construct and strengthen the awareness of reputation management and work out practical measures to prevent reputation risks. The paper focuses on the connotation of commercial bank's reputation risk management and causes of these risks. In view of problems and characteristics of reputation risk management of commercial banks in the transitional period, the paper puts forward some feasible suggestions.