中国文化创意产品出口战略研究

基于整体国家发展战略、文化创意产业所处的发展阶段、目标市场状况以及意识形态等因素,中国在文化创意产品出口战略上宜选取一条中间道路:既要坚持适度的文化例外实施一定程度的政府保护,又要采取逐步放开文化创意产品市场、鼓励竞争等手段,使国际化形式与中国化内容有机结合,挖掘出中国文化的普适性价值,降低文化创意产品出口过程中的文化折扣,尽快打开国外市场。

Research on the Export Strategy of Chinese Cultural Creative Products

Based on the whole developmental strategy of our country,the development stage of cultural creative product industry,the current market conditions and Ideology,it is preferable for China to take a middle course on the export strategy of cultural creative products.That is to say,not only should we stick to certain amount of government protection,but also we should gradually open up the market of cultural creative products and encourage competition,so that international forms can be better mixed with Chinese ...