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万团大战 战火升级
引用本文:马宁.万团大战 战火升级[J].投资与合作,2011(7):70-72,111.
作者姓名:马宁
摘    要:如今,中国的团购网站已经超过5000家,并且还以每日新增7家的速度递增,正向1万家数量迈进。同时,整个行业的竞争进入白热化,洗牌一触即发。

关 键 词:网站  市场份额  消费者  网络购物  营销模式  商业模式  客户服务  行业  洗牌  投资

Group Buying Battle
Abstract:Through over a year development,the number of group buying website in China has exceeded 5000,and increases with the speed of 7 new companies per day with larger size than before.We believe the number will achieve 10000 very soon. On 24th May 2011,www.55tuan.com has gained $200 million from Goldman Sachs,which is the largest investment in Chinese group buying industry till now.Not long before,www.lashou.com,www. meituan.com,and www.dianping.com have received new round of fundraising.Although the number of group buying website is large, it seems that the passion of venture capital hasn’t slack up.Partner of GSR Ventures ZHU Xiaohu denoted,"Except of those group buying websites which have gained fund’s,it hard for other group buying websites to finance." The researcher of CIConsulting in culture industry,SHEN Zheyan said,"Group buying websites attract so much attention from venture capital funds,because of the potential in China’s broad group buying market.After the emerging of a great deal of group buying websites, the market has get into the stage of claiming markets by making preemption.The demand of capital and company operation skill has risen gradually.Along with the injection of venture capital and the emerging of industrial magnate,the shift of industry is unavoidable."
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