Java and object standardization in the Internet – A way to more competition in the software industry? |
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Authors: | Menkhoff Ralf |
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Institution: | (1) Department of Economics, University of Paderborn, Warburger Str. 100, D-33098 Paderborn, Germany |
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Abstract: | The computer software market is a textbook example of network externalities: if a user decides to work with a specific program,
the utility of all other users of the same product increases. This increase in utility is not compensated for by the market;
thus one speaks of network externalities. Such network externalities lead to a natural tendency towards quasi standardization,
favoring a high market concentration on the supply side.
This article demonstrates that Java programs combined with an appropriate object standardization may reduce the influence
of the network externalities, giving smaller companies a better chance to compete successfully.
This revised version was published online in August 2006 with corrections to the Cover Date. |
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Keywords: | Java Internet object standardization network externalities software industry |
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