| 消费者网上购买行为分析及对策 |
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| 引用本文： | 黄珊,刘跃.消费者网上购买行为分析及对策[J].价值工程,2004,23(7):117-119. |
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| 作者姓名： | 黄珊 刘跃 |
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| 作者单位： | 重庆邮电学院管理学院 重庆400065
(黄珊)，重庆邮电学院管理学院 重庆400065(刘跃) |
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| 摘 要： | 网上购物作为一种新的购物模式受到了商家和消费者的关注。对于网上商店而言,要想在网上销售中盈利,把握消费者网上购物行为特征是很重要的。本文就消费者网上购物行为进行了一定的分析,并针对消费者在这种新的购物模式下的特点,提出了一定的对策。
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| 关 键 词： | 消费者 网上商店 购物行为 |
Analysis of shopping action of consumer on internet and some advice |
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| Huang Shan,Liu Yue.Analysis of shopping action of consumer on internet and some advice[J].Value Engineering,2004,23(7):117-119. |
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| Authors: | Huang Shan Liu Yue |
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| Abstract: | Shopping on internet is a new shopping method that cause businessman and c onsumer pay close attention to.It is important for store on internet to understa nd the features of consumers' shopping action if he want to make profit.This art icle has done some analysis on shopping action of consumer on internet and has g iven some suggestion according to the features of consumer in the new shopping m ethod. |
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| Keywords: | consumer store on internet shopping action |
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