| 营销管理进步一般规律与创新路径研究 |
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| 引用本文： | 张东生,袁媛. 营销管理进步一般规律与创新路径研究[J]. 商业研究, 2007, 38(4): 60-64 |
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| 作者姓名： | 张东生 袁媛 |
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| 作者单位： | 河北工业大学管理学院,天津,300130 |
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| 摘 要： | 从单一要素到多要素的综合、从企业内部到企业外部、从单一部门到全员营销、从注重物到注重人、从粗略到精细、从手工到应用信息技术。是营销管理进步的一般规律。分析归纳这些规律为企业营销管理创新指明路径。
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| 关 键 词： | 营销管理 管理创新 创新路径 |
| 文章编号： | 1001-148X(2007)04-0060-05 |
| 收稿时间： | 2006-08-28 |
| 修稿时间： | 2006-08-28 |
The Innovative Approaches to Marketing Management |
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| ZHANG Dong-sheng,YUAN Yuan. The Innovative Approaches to Marketing Management[J]. Commercial Research, 2007, 38(4): 60-64 |
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| Authors: | ZHANG Dong-sheng YUAN Yuan |
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| Affiliation: | School of Management, Hebei University of Technology, tianjin, 300130, China |
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| Abstract: | This paper generalizes the marketing management rules in the following aspects:from sole factor to synthet- ic multi-factors,from enterprise inside to outside,from sole department to whole staff marketing,from object orienta- tion to human orientation,from mass to one-to-one marketing,from manual method to application of information technique.These are general approaches to enterprise marketing management innovation. |
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| Keywords: | marketing management management innovation innovative approach |
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