零售业外商直接投资区位选择的实证研究

本文以沃尔玛、家乐福、麦德龙、欧尚、易初莲花、乐购六大跨国零售企业作为分析样本,对中国市场上零售业外商直接投资的区位选择问题进行了实证研究,认为跨国零售企业在中国市场的区位选择受地区商业整体发达程度与经济发展水平的影响显著,受当地消费能力的影响具有不确定性,而根本不受当地商业竞争程度的影响。文章提出,整体经济环境好、商业较为发达、消费潜力大且零售竞争相对不太激烈的中西部地区将成为中国本土零售企业跨区域发展的重要目标市场,而只有对目标市场整体经济环境及商业发达程度、消费潜力及零售市场竞争状况作出科学的评价,才能为成功的跨区域发展奠定基础。

An Empirical Study on the Location Selection of Foreign Direct Investment in China's Retailing Industry

In this paper,the authors made an empirical study on the location selection of foreign direct investment in China's retailing industry on the basis of the examples of transnational retailers in China including Wal-mart,Carrefour,Metro,Auchan,Lotus,and Tesco.The results showed that regional commerce development and economy development level have significant influence on location selection of foreign retailers in China.There is uncertainty in the effect of regional consumption capacity on location selection of foreign retailers in China,while regional commerce competition has no influence on foreign retailers' location choice.These results will have important enlightenments for interregional expansion of Chinese domestic retailers.