Social expectations,gender and job satisfaction: Front‐line employees in China's retail sector |
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Authors: | Qihai Huang Jos Gamble |
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Institution: | 1. Institute for Entrepreneurship and Enterprise DevelopmentLancaster University Management School;2. School of ManagementRoyal Holloway – University of London |
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Abstract: | This study aims to enhance our understanding of gender and employment in China. Analysing data collected from over 1,800 employees at 22 foreign‐invested and locally owned retail stores in eight Chinese cities, it firstly explores whether, like their counterparts in Western countries, female employees have higher levels of job satisfaction than their male colleagues. Secondly, it distinguishes the key differential predictors of female and male employees' job satisfaction levels. This article extends gender role theory on job satisfaction by showing how traditional values, the structure of work and a nation's dominant gender ideology combine to shape women and men's job satisfaction and work experiences in a transitional context. |
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Keywords: | gender role theory job satisfaction multinationals retail employment HRM China |
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