丹霞山客源市场旅游需求的调查与分析

近些年兴起的旅游开发热促进了我国旅游业的发展。同时造成了旅游供求矛盾的日益加剧，在旅游规划中加强对客源市场旅游需求的研究也就愈发具有实际意义。传统的客源市场旅游需求调研方法往往主观性较强、欠深化。不能够真实地反映客源市场的旅游需求现状。以丹霞山世界地质公园为例。对旅游地客源市场旅游需求的调研方法、调研内容、调研分析等问题做了一些新的尝试。

The Survey and Analysis of Tourism Demand in Tourism Generating Markets--A Case Study of Danxiashan Mountain

In recent years, an upsurge on tourism exploitation has accelerated tourism development in China. On the other hand, the conflicts between tourism demand and supply is increasing largely. Therefore, it becomes more and more significant to strengthen the research on the rules of tourism demand in tourism planning. In the strategic planning of Danxiashan Mountain's tourism development, the research of tourism demand is regarded as an essential part in the basic research. We put out more than one thousand random sample questionnaires in two primary tourist sources (Shaoguan City and the Pearl Delta). Through analysing results of questionnaires, the features of Danxiashan Mountain's tourism demand are summarized. Finally, an aggregate prediction of tourism demand's evolution is made.