| 基于动态能力的动态战略集团研究 |
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| 引用本文： | 张宏荣, 侯嘉政,.基于动态能力的动态战略集团研究[J].华东经济管理,2011,25(12):106-109. |
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| 作者姓名： | 张宏荣 侯嘉政 |
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| 作者单位： | 环球科技大学营销系; 嘉义大学企业管理学系; |
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| 摘 要： | 本章主要研究目的是探讨了战略集团存在性问题与移动壁垒的意涵，同时对动态能力背景文献进行了探讨，进一步基于动态能力观点对动态战略集团进行综述。
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| 关 键 词： | 动态战略集团 动态能力 |
The Study on Dynamic Strategic Group Based on Dynamic Capabilities |
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| ZHANG Hong-rong; HOU Jia-zheng.The Study on Dynamic Strategic Group Based on Dynamic Capabilities[J].East China Economic Management,2011,25(12):106-109. |
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| Authors: | ZHANG Hong-rong; HOU Jia-zheng |
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| Institution: | 1.Department of Marketing Management; Transworld University; Yunlin 640; China; 2.Department of Business Administration; National Chiayi University; Jiayi 640; China |
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| Abstract: | The purpose of this study is to explore the question of the existence of strategic groups and the mobility barriers.Meanwhile,the paper discusses the background literature of dynamic capability,and then it reviews the dynamic strategic group based on the dynamic capabilities perspective. |
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| Keywords: | dynamic strategic group dynamic capability |
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