城市居民生态消费行为的影响因素分析

文章利用黑龙江省哈尔滨市289个城市居民样本数据,分别建立居民购买对环境和自身都有利的生态环保型商品和对环境有利而对自身无影响的生态环保型商品的Logistic模型,分析了影响城市居民生态消费行为的主要因素。研究结果表明,居民对生态消费的认知水平、对环保标识的信任水平、政策宣传状况、商品质量的可靠程度对居民购买两类生态环保型商品都有显著影响,而且为正方向影响。性别和文化程度分别是居民购买第二类生态环保型商品和第一类生态环保型商品的比较显著的人口统计学影响因素。

Analysis on Factors Affecting Ecological Consumption Behavior of Urban Residents

Logistic models has been set up by selecting 289 urban residents from Harbin city of Heilongjiang province as samples to find main factors affecting urban residents to buy commodity which favorable both ecological environmental protection and consumer and the one which only favorable ecological environmental protection. The results show that these variables which are cognitive level to ecological consumption and trust level to environmental protection label of urban residents, status of policy propaganda, and reliable degree of commodity quality have significant positive effect on buying the two type of ecological environmental protection commodity. Sex has significant effect on buying the second type of ecological environmental protection commodity while education level has significant effect on buying the first type of ecological environmental protection commodity.