高职市场营销专业课程实施策略研究

高职教育是一种融知识与技能为一体的职业教育,要求高职院校在市场营销专业的课程教学中注重教学方法、手段的创新,加强实践性教学与产学探索,顺利地达成技术应用型人才的培养目标,本文就此进行了一定的探讨,希望对有志于此的院校有所启示。

The Research of Implementation Strategy in the Course of Marketing in High Vocational Education

Vocational education comprises knowledge and skills into one unit. It calls for vocational schools to pay attention to the innovation of teaching ways and methods in the marketing courses, and enhance practical teaching and the research between knowledge and vocation, so that the aim of training skilled workers will successfully come true. This article just discusses this topic and hope the suggestion will be helpful to the college with the same aim.