Empirical research in selective communications |
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Authors: | Israel D Nebenzahl PhD |
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Institution: | (1) Bar-Ilan University, Ramat-Gan, Israel |
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Abstract: | Selective communications are messages designed to be perceived differently by members of different market segments. This paper
summarizes the results of an empirical study which suggests that codes may be highly effective selective messages which are
perceived by interested consumers and not by others. |
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Keywords: | |
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