| 全球化背景下我国跨国企业的本土化管理 |
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| 引用本文： | 朱爱武,陈黎峰. 全球化背景下我国跨国企业的本土化管理[J]. 特区经济, 2008, 0(11): 96-98 |
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| 作者姓名： | 朱爱武 陈黎峰 |
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| 作者单位： | 1. 宁波大学,商学院
2. 浙江大学,宁波理工学院,浙江,宁波,315211 |
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| 摘 要： | 随着经济全球趋势的不断加强,我国越来越多的企业走出国门,到境外开办企业,从事生产和贸易,但是我国企业在跨国经营中遇到了各种矛盾和问题,尤其是文化冲突。本文主要从中国企业境外经营的现状出发,来探讨我国企业跨国经营中遇到的文化冲突等问题,提出全球化背景下企业跨国经营必须实施本土化管理的对策。
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| 关 键 词： | 跨国经营 本土化管理 文化冲突 |
China multinational's localization management under global background |
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| Zhu Ai Wu,Chen Li Feng. China multinational's localization management under global background[J]. Special Zone Economy, 2008, 0(11): 96-98 |
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| Authors: | Zhu Ai Wu Chen Li Feng |
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| Affiliation: | Zhu Ai Wu Chen Li Feng |
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| Abstract: | With the development of economic globaliz ation, more and more Chinese enterprises are estab- lishing their branches abroad. However, they are faced with conflicts and problems, especially cultural shocks. Based on the present situation of the transna- tional management of such enterprises, this paper probes into the problems and puts forward the strate- gies on the localization of the management. |
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| Keywords: | transnational management localization of the management cultural conflict |
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