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Product design strategies in technological shifts: An explorative study of Italian design-driven companies |
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| Authors: | Michele Simoni Cabirio Cautela Francesco Zurlo |
| Institution: | 1. Department of Management Studies and Quantitative Methods, Parthenope University of Naples, Generale Parisi Street 13, 80132, 80133 Naples, Italy;2. Department of Design, Politecnico di Milano, Via Durando 38/A, 20158 Milano, Italy |
| Abstract: | This article analyzes the relationship between technological shift and product design strategies in the Italian lighting industry, where design players have experienced a discontinuous technological shift due to the introduction of LED (Light Emitting Diode) technology. |
| Keywords: | Product design strategies Technological shift Design-driven innovation |
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