Unavailability and Mispricing of Advertised Specials: The Food Shopper's Knowledge,Experience and Response

Unavailability and mispricing of advertised specials has been under FTC regulation for a number of years. Despite FTC trade regulation rules a large proportion of the shoppers surveyed in this study recalled a recent experience with product unavailability or overpricing. They were, moreover, surprisingly docile when confronted with this problem even though most were quite knowledgeable about regulations covering it. It appears that a store would have to be a major offender before consumers would shift their patronage elsewhere.